Hi, I’m Israel

I run Fireside, a creative studio for product companies. I work with founders bringing new products to market and with brand teams inside growing companies that need senior creative direction.

For eleven years I was at Harvest, a time-tracking company, moving through product design, marketing, and brand roles before becoming Creative Director. I led projects as big as a full rebrand and as small as a homepage redesign. Because we were a lean team, everyone worked across disciplines. Seeing how brand, marketing, and product shape each other up close (and where they clash) was the best training for what I do today.