Make your company as convincing as your product
People form a judgment about your company before they ever use the product. Whether they’re an investor looking at your website or a buyer comparing you to the next tab, that judgment is shaped by your brand.
Too often, the brand is created as one project, then handed off for others to interpret across marketing, product, and everything that follows. That’s where it starts to come apart.
My focus is bringing those pieces together so the brand holds together across everything that matters.
People form a judgment about your company before they ever touch the product. Whether they’re an investor looking at your website or a buyer comparing you to the next tab, that judgment is shaped by your brand.
Too often, the brand is created as one project, then handed off for others to interpret across marketing, product, and everything that follows. That’s where it starts to come apart.
I help companies build a brand that
People form a judgment about your company before they ever use the product. Whether they’re an investor looking at your website or a buyer comparing you to the next tab, that judgment is shaped by your brand.
Too often, the brand is created as one project, then handed off for others to interpret across marketing, product, and everything that follows. That’s where it starts to come apart.
My focus is bringing those pieces together so the brand holds together across everything that matters.
Brand Strategy
Brand Strategy
Positioning & Differentiation
Positioning & Differentiation
Narrative
Narrative
Messaging
Messaging
Discovery Workshops
Discovery Workshops
Brand Foundation
Brand Foundation
Visual Identity
Visual Identity
Voice & Tone
Voice & Tone
Brand Guidelines
Brand Guidelines
Creative Direction
Creative Direction
Marketing & Product
Marketing & Product
Website Strategy & Design
Website Strategy & Design
Product Experience & Interface Design
Product Experience & Interface Design
Brand & Content Marketing
Brand & Content Marketing
Launch Campaigns
Launch Campaigns
Israel took Huddle from a concept in my head to a fully realized product: brand, app experience, launch strategy, everything. I’m not a technical founder, and he made the entire build feel possible.”
“Israel took Huddle from a concept in my head to a fully realized product: brand, app experience, launch strategy, everything. I’m not a technical founder, and he made the entire build feel possible.”
“
Three ways to work together
Three ways to work together
Zero to Launch
Zero to Launch
For founders bringing new products to market.
For founders bringing new products to market.
Everything you need to launch a product credibly, in one engagement. Strategy and positioning, brand identity and guidelines, website and launch materials, and design direction for the product. We’ll start with a working session to define what you’re launching and what's missing. Some founders need all of it; others arrive with the strategy done and need the identity and build. I’ll scope to what’s missing and work with you and your team to carry it all the way through to launch.
From $40,000・12–16 weeks depending on scope
From $40,000・12–16 weeks,
depending on scope
Focused Projects
Focused Projects
For teams tackling a specific challenge or opportunity.
For teams tackling a specific challenge or opportunity.
A single project built around one clear outcome: a brand identity, a launch moment, a campaign, or a focused redesign. The same strategic thinking and craft as longer engagements, sized to a specific need.
From $20,000・6–8 weeks
From $20,000・6–8 weeks
Fractional Creative Direction
Fractional Creative Direction
For teams that need senior brand leadership without the full-time overhead.
For teams that need senior brand leadership without the full-time overhead.
Ongoing strategy, creative direction, and oversight, embedded with your team two to three days a week. I lead creative decisions and guide the people making the work to keep your brand sharp as the company grows, ensuring it stretches to new needs while staying true to itself.
From $12,000/month・2-3 days/week・month to month
From $12,000/month・2-3 days/week・month to month
Questions about these approaches? Get in touch
Questions about these approaches? Get in touch
Some results from my work:
Some results from my work:
+22%
+22%
Conversion rate increase on the Harvest homepage
Conversion rate increase on the Harvest homepage
68%
68%
Download rate on gated marketing content
Download rate on gated marketing content
How I work with you
How I work with you
Conversation over presentation
Conversation over presentation
Instead of showing up with a polished pitch deck and a finished answer, I prefer to work things out together. Every engagement starts with a discovery workshop to understand what you’re trying to achieve, then continues in the open through regular collaboration and iteration instead of disappearing for weeks and coming back with a big reveal.
Instead of showing up with a polished pitch deck and a finished answer, I prefer to work things out together. Every engagement starts with a discovery workshop to understand what you’re trying to achieve, then continues in the open through regular collaboration and iteration instead of disappearing for weeks and coming back with a big reveal.
Instead of showing up with a polished pitch deck and a finished answer, I prefer to work things out together. Every engagement starts with a discovery workshop to understand what you’re trying to achieve, then continues in the open through regular collaboration and iteration instead of disappearing for weeks and coming back with a big reveal.
Senior all the way down
Senior all the way down
My experience spans product, marketing, and brand, both in-house and on the agency side. I’ve spent enough time in each to work comfortably at every level, from positioning and messaging through to design and implementation. That broader view helps me connect dots across disciplines and spot opportunities that are easy to miss when you’re focused on just one piece.
My experience spans product, marketing, and brand, both in-house and on the agency side. I’ve spent enough time in each to work comfortably at every level, from positioning and messaging through to design and implementation. That broader view helps me connect dots across disciplines and spot opportunities that are easy to miss when you’re focused on just one piece.
My experience spans product, marketing, and brand, both in-house and on the agency side. I’ve spent enough time in each to work comfortably at every level, from positioning and messaging through to design and implementation. That broader view helps me connect dots across disciplines and spot opportunities that are easy to miss when you’re focused on just one piece.
No layers in between
No layers in between
When we work together, you work directly with me from start to finish. There are no layers to navigate and no handoffs to manage, just a straightforward collaboration with someone who’s invested in the outcome as much as the work itself.
When we work together, you work directly with me from start to finish. There are no layers to navigate and no handoffs to manage, just a straightforward collaboration with someone who’s invested in the outcome as much as the work itself.
When we work together, you work directly with me from start to finish. There are no layers to navigate and no handoffs to manage, just a straightforward collaboration with someone who’s invested in the outcome as much as the work itself.
Israel is thoughtful and considered. He takes the time to understand your business before a single concept takes shape and balances genuine creative vision with a sharp focus on outcomes.”
“Israel is thoughtful and considered. He takes the time to understand your business before a single concept takes shape and balances genuine creative vision with a sharp focus on outcomes.”
“
Trisha Ristagno
Trisha Ristagno
Fractional VP Marketing — Cambio Consulting
Fractional VP Marketing — Cambio Consulting