Build a brand that makes you the obvious choice

People judge your company before they ever touch the product. Whether they’re an investor looking at your website or a buyer comparing you to the next tab, that judgment is shaped by your brand.

There’s more competition for attention than ever, and more companies can bring a new product to market quickly. A good product is no longer enough to make you stand out. Your brand needs to give people a reason to take you seriously from the start.

I help companies find what makes them different and turn it into a brand that people remember, trust, and choose.

People form a judgment about your company before they ever touch the product. Whether they’re an investor looking at your website or a buyer comparing you to the next tab, that judgment is shaped by your brand.

Too often, the brand is created as one project, then handed off for others to interpret across marketing, product, and everything that follows. That’s where it starts to come apart.

I help companies build a brand that

People judge your company before they ever touch the product. Whether they’re an investor looking at your website or a buyer comparing you to the next tab, that judgment is shaped by your brand.

There’s more competition for attention than ever, and more companies can bring a new product to market quickly. A good product is no longer enough to make you stand out. Your brand needs to give people a reason to take you seriously from the start.

I help companies find what makes them different and turn it into a brand that people remember, trust, and choose.

Brand Strategy

Brand Strategy

Positioning & Differentiation

Positioning & Differentiation

Narrative

Narrative

Messaging

Messaging

Discovery Workshops

Discovery Workshops

Brand Foundation

Brand Foundation

Visual Identity

Visual Identity

Voice & Tone

Voice & Tone

Brand Guidelines

Brand Guidelines

Creative Direction

Creative Direction

Marketing & Product

Marketing & Product

Website Strategy & Design

Website Strategy & Design

Product Experience & Interface Design

Product Experience & Interface Design

Brand & Content Marketing

Brand & Content Marketing

Launch Campaigns

Launch Campaigns

Israel took Huddle from a concept in my head to a fully realized product: brand, app experience, launch strategy, everything. I’m not a technical founder, and he made the entire build feel possible.”

“Israel took Huddle from a concept in my head to a fully realized product: brand, app experience, launch strategy, everything. I’m not a technical founder, and he made the entire build feel possible.”

Tiffany Saricks

Tiffany Saricks

Founder — Huddle

Four ways to work together

Four ways to work together

Discovery Workshop

Discovery Workshop

For teams that need clarity before deciding what comes next.

For teams that need clarity before deciding what comes next.

A focused working session to work out what you want the brand to say, feel like, stand for, and become. We’ll explore what you’re building, where you want the company to go, how you want people to see it, and what the brand needs to achieve. I’ll then turn that thinking into a clear brief and practical roadmap for what comes next, whether that means working together on a larger project or taking it forward with your own team. If we continue working together, the workshop fee comes off the project cost.

$3,000・1 week

$3,000・1 week

Brand Foundation

Brand Foundation

For companies launching something new or growing beyond the brand they started with.

For companies launching something new or growing beyond the brand they started with.

A focused engagement to establish the strategic and creative foundation for your brand. We’ll define your positioning, differentiation, and messaging, then turn it into an identity and guidelines that give the company a clear and credible presence. For new launches, it creates a strong foundation from day one. For established companies, it brings the brand in line with where your business is going.

$25,000・6–8 weeks

$25,000・6–8 weeks

Zero to Launch

Zero to Launch

For founders bringing new products to market.

For founders bringing new products to market.

Everything you need to launch a product credibly, in one engagement. Strategy and positioning, brand identity and guidelines, website and launch materials, and design direction for the product. We’ll start with a working session to define what you’re launching and what's missing. Some founders need all of it; others arrive with the strategy done and need the identity and build. I’ll scope to what’s missing and work with you and your team to carry it all the way through to launch.

$50,000・12–16 weeks

$50,000・12–16 weeks

Fractional Creative Direction

Fractional Creative Direction

For teams that need senior brand leadership without the full-time overhead.

For teams that need senior brand leadership without the full-time overhead.

Ongoing strategy, creative direction, and oversight, embedded with your team two to three days a week. I lead creative decisions and guide the people making the work to keep your brand sharp as the company grows, ensuring it stretches to new needs while staying true to itself.

From $8,000/month・2-3 days/week

From $8,000/month・2-3 days/week

Questions about these approaches? Get in touch

Questions about these approaches? Get in touch

Some results from my work:

Some results from my work:

+22%

+22%

Conversion rate increase on the Harvest homepage

Conversion rate increase on the Harvest homepage

68%

68%

Download rate on gated marketing content

Download rate on gated marketing content

How I work with you

How I work with you

Conversation over presentation

Conversation over presentation

Instead of showing up with a polished pitch deck and a finished answer, I prefer to work things out together. Every engagement starts with a discovery workshop to understand what you’re trying to achieve, then continues in the open through regular collaboration and iteration instead of disappearing for weeks and coming back with a big reveal.

Instead of showing up with a polished pitch deck and a finished answer, I prefer to work things out together. Every engagement starts with a discovery workshop to understand what you’re trying to achieve, then continues in the open through regular collaboration and iteration instead of disappearing for weeks and coming back with a big reveal.

Instead of showing up with a polished pitch deck and a finished answer, I prefer to work things out together. Every engagement starts with a discovery workshop to understand what you’re trying to achieve, then continues in the open through regular collaboration and iteration instead of disappearing for weeks and coming back with a big reveal.

Senior all the way down

Senior all the way down

My experience spans product, marketing, and brand, both in-house and on the agency side. I’ve spent enough time in each to work comfortably at every level, from positioning and messaging through to design and implementation. That broader view helps me connect dots across disciplines and spot opportunities that are easy to miss when you’re focused on just one piece.

My experience spans product, marketing, and brand, both in-house and on the agency side. I’ve spent enough time in each to work comfortably at every level, from positioning and messaging through to design and implementation. That broader view helps me connect dots across disciplines and spot opportunities that are easy to miss when you’re focused on just one piece.

My experience spans product, marketing, and brand, both in-house and on the agency side. I’ve spent enough time in each to work comfortably at every level, from positioning and messaging through to design and implementation. That broader view helps me connect dots across disciplines and spot opportunities that are easy to miss when you’re focused on just one piece.

No layers in between

No layers in between

When we work together, you work directly with me from start to finish. There are no layers to navigate and no handoffs to manage, just a straightforward collaboration with someone who’s invested in the outcome as much as the work itself.

When we work together, you work directly with me from start to finish. There are no layers to navigate and no handoffs to manage, just a straightforward collaboration with someone who’s invested in the outcome as much as the work itself.

When we work together, you work directly with me from start to finish. There are no layers to navigate and no handoffs to manage, just a straightforward collaboration with someone who’s invested in the outcome as much as the work itself.

Israel is thoughtful and considered. He takes the time to understand your business before a single concept takes shape and balances genuine creative vision with a sharp focus on outcomes.”

“Israel is thoughtful and considered. He takes the time to understand your business before a single concept takes shape and balances genuine creative vision with a sharp focus on outcomes.”

Trisha Ristagno

Trisha Ristagno

Fractional VP Marketing — Cambio Consulting

Fractional VP Marketing — Cambio Consulting

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A quarterly dispatch from the studio:

Working on something?

hello@firesidestudio.com

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A quarterly dispatch from the studio:

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A quarterly dispatch from the studio: